How do you choose a new auto mechanic, florist, or other service providers? When doing online research about a business what do you use to help you decide? What influences your decision?
More and more consumers are looking at a service provider's online presence. According to Podium, a customer messaging platform company, 93% of consumers say online reviews impact purchase decisions and 3.3 is the minimum star rating of a business they would engage with – that's why online reviews can be your dental practice's best marketing tool. But where do you start?
In a new Spear Study Club module, “New Patient Strategies: Improving Your Digital Footprint,” Spear's Adam McWethy, Vice President of Content Strategy, focuses on a few foundational marketing concepts essential for new patient acquisition, and then he guides, both restorative doctors and specialists, through a real-time digital footprint audit of their practice.
“Your practice's online presence influences everything from whether current patients engage with your practice to whether prospective patients will ultimately make an appointment,” McWethy said.
“I'm very excited to present this new module because it's very interactive and provides doctors with a clear understanding and an action plan on how to optimize their digital footprint,” he said.
The new module provides club members with an understand what it takes to strengthen and maximize their online presence and how local review sites, like Yelp and Google, are essential for practice growth.
By showing this module, study club leaders demonstrate to members they're committed to helping restorative doctors and specialists grow their business. Members walk away knowing what it takes to strengthen and maximize their online presence and how local review sites are essential for practice growth. Club members are guided through a real-time digital footprint audit of their practice to discover what needs to be done to improve their online presence.
Module learning objectives include:
- Define marketing and the types of marketing you can do for your practice.
- Discuss how a digital presence ties into all acquisition activities.
- Perform an audit of your digital presence.
- Describe how to optimize an online presence to ensure visibility.
Podium's research proves it's time to take your external marketing to the next level:
- 81% of consumers have used Google to research a local business in the past year.
- 59% of consumers have used Yelp to research a local business in the past year.
- 49% of consumers have used Facebook to research a local business in the past year.
The stronger your digital presence is, the more visible your practice is to patients. This means they'll be able to find you more easily, whether they already know you or not.