New Patient Strategies: Improving Your Digital Footprint

Doctors get a clear understanding and an action plan to optimize their digital footprint. In this module, Spear’s Adam McWethy, vice president of content strategy, focuses on a few foundational concepts essential for new patient acquisition and guides club members through a real-time digital footprint audit of their practice. Members walk away knowing what it takes to strengthen and maximize their online presence and how local review sites, like Yelp and Google, are essential for practice growth.

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Learning Objectives:

• Define marketing and the types of marketing you can do for your practice.
• Discuss how a digital presence ties into all acquisition activities.
• Perform an audit of your digital presence.
• Describe how to optimize an online presence to ensure visibility.

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