Marketing emails from dental and other health care offices have some of the highest open rates of any industry. Sending email newsletters is a simple, low-cost and effective way to market a practice to existing and prospective patients.
Now, Spear has released a new online course designed to help clinicians and their teams produce more engaging email newsletters.
In “How to Create, Design and Deliver Email Newsletters,” Adam McWethy, Spear’s Vice President of Marketing, explains how to effectively construct, design and deliver an engaging newsletter to bolster a practice’s patient base. He provides insights into the three stages of the buyer’s journey and how to establish a brand and convey it in newsletter communications. The course offers strategies to generate quality content and the kinds of calls to action, or “CTAs,” that engage readers.
When it comes to layout and design, various email marketing platforms are discussed, including Constant Contact, MailChimp and other platforms and tools. In addition, tracking terminology is explained so a newsletter’s performance can be accurately measured.
Doctors and office managers will walk away from this course more confident in their ability to:
- Create a newsletter with value
- Find newsletter content ideas
- Understand the fundamentals of email marketing platforms, like Constant Contact and MailChimp
Email marketing is one of the least expensive digital marketing strategies you can implement, especially when it is used as an extension of the rest of your digital marketing efforts.