ethicsEvery person's life represents the sum of the choices they have made. When we reach an age of maturity, most of us come to realize this and we accept that we have to own the decisions we make.

Of course, things get more complicated once you reach a level of authority and leadership. It's one thing to make choices in your education path as a young adult, for instance, when every decision is just about you.

But once you are in charge of a practice, the decisions you make end up having real-world repercussions for all the people around you.

At that point you have an important choice to make—you can try to do what will work best to please the most people around you right now—or you can take a firm leadership role. You can decide what makes sense for you and the practice, and use that vision to inspire those around you.

This is a scenario that every business leader has to face eventually when it is time to move the team forward. For every bold idea you put forth there will be resistance. That's normal. But it is the role of a leader to cut through all the "yeah buts" and a find a way past the uncertainty.

This is what we at Spear deal with all the time. We know we have a diverse family of clients with strong opinions and preferences; it is our role in the leadership of the company to acknowledge those different preferences and then make the decisions that we feel are right for the majority of dentists—and their teams and patients.

In the end it comes down to this—you can't please all of the people all of the time. But you can be true to yourself forever.