Treatment plan lesson from Dr. Frank Spear

Spear has released a new clinical team meeting lesson.

In Establishing Value for your Treatment Plan with New or Existing Patients, Dr. Frank Spear discusses how patients often do not see the value of treatment because of related fees. Dentists may even have resistance from patients who they perceive to be loyal to their practice.


After viewing this lesson, you will be able to:

  • Understand the risk of not creating perceived value
  • Understand that your perceived loyalty may be inaccurate, despite how long a patient has been with you
  • Understand that to create perceived value for the patient is to demonstrate that dentistry is not like buying a vehicle

(Click on this link for more content from Dr. Frank Spear.)

Get your guest pass