Top 4 Facebook Posting Tips for Dentists

As a dentist in today’s world, it’s important for you to have an online presence to interact with your patients and colleagues. It’s also imperative to remember that the type of content you choose to post on Facebook is crucial to your online reputation and the relationships you have with your patients when they aren’t sitting in your dental chair.

With all the different types of posts and ads muddling up the news feed, how can a dentist be confident they’re using Facebook posts in the most effective way for their practice? If your practice is on Facebook, e follow these tips to ensure your posts effectively reach your current and prospective patients

Use a photo or video

According to a study by Simply Measured, including visuals in your posts increases interaction on your Facebook page. Photos are considered the most engaging, with videos coming in at a close second. According to the study, photos and videos account for more than 80% of branded posts on Facebook.

Character count matters

The study suggests that the most engaging posts have a character length of 50–99 characters. A little fun fact for you: 684,478 posts are shared every minute on Facebook. Don’t plague your page with posts consisting of paragraphs and get lost in the clutter. Keep it short and sweet!

Ask questions to increase engagement

According to an infographic recently released by KISSmetrics, posts that stir up dialogue with a question get 100% more comments than any other type of post. Facebookers love giving feedback, so why not give your patients or your colleagues an opportunity to do that?

Timing is everything

 Although the perfect time frame to post content can vary between different industries, it’s suggested that the most successful time to post is between 5 p.m. and 1 a.m. Most businesses post during work hours (8 a.m. to 5 p.m.), but most Facebook users are prone to interacting after the work day is over.