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Amy Morgan

Amy Morgan is a respected practice management expert with over 25 years of experience as CEO of the Pride Institute. Morgan’s work has helped thousands of dental teams build profitable, patient-centered practices using proven systems. She is a frequent speaker at ADA and AGD events, and her best-selling book, Leadership Lessons From the Road, offers real-world solutions for dental teams. Known for her passionate, energetic approach, Morgan empowers teams to lead with clarity, culture, and confidence.  

“My passion has, and always will be, to help dentists and teams create a culture that supports the delivery of great dentistry with a great team that creates great successes!”