Dr. Whitecoat is a devoted clinician. She loves being a dentist and sheâs driven to providing the best care for her patients. Sheâs always on top of new treatments and new technologies. But when it comes to things like financial appointing procedures, patient payment policies and team training, she tends to hide behind her office manager. For her, being a dentist is about what goes on inside the patientsâ mouths and thatâs where her focus stays.
Dr. Pinstripe knows how to run a practice. He knows how to lead his team, is great at developing and refining systems that maximize efficiency and is always looking for growth opportunities. But he usually only does the minimal mandated amount of CE each year and his clinical skills have not advanced much since his graduation from dental school.
Yes, these portraits are caricatures of two extremes, but I think the point is clear: great dentistry requires both mindsets. It requires clinical success, which is based on great patient care, and it requires great business success, which is based on great practice care.
You can be a great dentist in terms of your level of education and your ability to diagnose and treatment plan, but if your practice does not provide an environment where this level of care can be easily embraced and accepted, youâll never get to deliver at the level of your capability.
Likewise, if your level of clinical mastery isnât always evolving, no matter how well you manage your practice, youâll feel unfulfilled. There will always be that feeling that youâre missing out on bigger and better things.
To really have a great practice, youâve got to have clinical success and practice success in equal measure. You canât truly aspire to great dentistry without a commitment to both.
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