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TwoFace

The Two Realities of Patient Care

Imagine a medical doctor who diagnoses a patient with a life-altering (although not life-threatening) condition. It is a condition he has seen many times. He knows there is a procedure—one he has performed successfully many times—that will address the issue … Read more

1 year ago by 0 Comments

Magnifying

What’s the Right Word?

A while ago I posted an article about how it is important to use the right language with patients if you want to evoke the right responses. The words we use are often loaded with connotations, so we want to … Read more

1 year ago by 2 Comments
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