Daily Digest

All Articles in Case Presentation


The Feeling of Being a Star

The following is a Super Bowl commercial that ran in Canada last year. It shows what happened in a hockey game between two teams in a men’s recreational league—one of those leagues you have in every sport where the participants … Read more

1 year ago by 0 Comments


Competing in Today’s Economic Landscape

More people these days think of dentistry in terms of lifestyle-enhancing makeovers. They look at high-profile people in the media-saturated world around them—actors, pop stars or athletes—and they see flawlessly engineered smiles. Perfect has become the new standard. Patients seek … Read more

1 year ago by 1 Comment
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