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The Trust and Value Equation

Do your patients trust you? Before you answer that we should stop and think about what we mean by trust because this really is at the heart of the dentist-patient relationship. Almost all patients trust you on a fundamental level. … Read more

1 year ago by 0 Comments


The Feeling of Being a Star

The following is a Super Bowl commercial that ran in Canada last year. It shows what happened in a hockey game between two teams in a men’s recreational league—one of those leagues you have in every sport where the participants … Read more

1 year ago by 0 Comments
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