practice mission

What are methods you utilize to attract and retain patients? Can you implement new approaches that increase patient retention? Are you clearly articulating to your current patients as well as potential patients what you believe as a dentist? Dr. Frank Spear discusses how to attract and retain patients in his latest Team Meeting course. “Defining Your Practice’s Unique Mission and Identity” outlines strategies for you and your dental team to clearly convey your unique identity, and avoid being perceived as a commodity.

Included with this Team Meeting course is a Module Guide, that breaks down the best way to utilize this course so your entire practice benefits. Additionally, an implementation plan is provided to help you set your own unique mission for your practice.

After viewing this course, you will:

  • Understand the importance of knowing what you as an office believe
  • Understand why you must be able to clearly and concisely verbalize what you believe
  • Understand the risks and loss of perceived value if you are seen as a commodity, a “DENTIST”


Abigail Pfeiffer is the Editor for Spear Education.


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