The landscape of dentistry is rapidly changing.
To stay ahead of the evolving industry, Spear has spent the last several years listening to and innovating closely with a small group of specialists to develop the Spear Masters Program.
The Masters Program is designed for specialists who are also study club leaders looking to further elevate their leadership skills, transform interdisciplinary referral relationships and master practice growth strategies. It professionalizes the relationship development role to grow and engage the referral community, working together with the implant/treatment coordinator to maintain and enhance community and patient relationships.
"I have seen an increase of about 150 implant cases alone. I'm sure that's not just coincidence."Read More
"Since completing the program, I have been consistently exceeding my goal, which I thought was high, by $20,000 to $30,000 a month. It's time for me to raise the bar again."Read More
"We have tripled the gross income we bring in on most days and we're seeing increases in monthly production of more than $100,000 over the previous year"Read More
"The first full month since we have implemented our plans ... was easily our best month of the year. We ended up doing around $26,000 more in production over the year before."Read More
Your Practice Will:
Your Team Will:
Your Study Club Will:
Your annual membership in the program includes seats for up to three registrants.
One for you as the specialist, and two for your team. Seats for up to two additional registrants can be added to your membership for an additional annual fee.
Select a feature below to learn more.
The program is specifically designed for current Spear Study Club Leaders/Co-leaders to help grow their practices. In 2018, the program content is geared towards Leaders/Co-leaders who are surgical specialists. In 2019 and beyond, we will begin to open up the program to leaders/co-leaders across other specialties.
Yes. We are planning to expand to other specialties in the future. The 2018 program is focused on surgical because we have the most content available for this group to work with and educate their restorative doctors. We will continue to build out content for other specialists through 2018 so that we can expand the program starting in 2019.
A specialist who is not currently a leader/co-leader or member of a Spear Study Club, but is looking to start their own club, can sign a reservation agreement. The study club must be formed 60 days prior to the first workshop.
A specialist who is not currently a leader/co-leader of their own club but is a member of a Spear Study Club can join. However, they will need to start their own club 60 days prior to a workshop attendance OR be moved to a leader/co-leader position within the club. Keep in mind that only one specialist membership can be associated with an individual Spear Study Club at a time.
Yes. After you have signed the Reservation Agreement, the next step is to complete a practice profile that will be reviewed by the Program Manager and Customer Success team. If it is determined that the program may not be the right fit based on your practice goals, you will be contacted by your Spear Study Club Advisor.
The program covers three seats total – the specialist and two team members. We highly recommend the two team member seats be made up of one person that is covering the role of the Professional Relationship Director (PRD) (this can be a current team member who is either full-time or part-time focused on this role), and an implant or treatment coordinator.
Yes, additional seats can be purchased for team members (including doctors) for $995 per event.
Spear Masters Program is not included in the costs of other Spear or cerecdoctors.com membership products.
Yes. The program is paid through monthly installments on an annual contract.
The workshop benefits need to be used in the same program year as your membership.
As a surgical specialist, you will come to the Spear campus two times as part of the program.
The program is developed with specific touchpoints and milestones to reach during the first year. These milestones are derived from your onboarding and practice profile information. After our regular touchpoints, including 1:1 program coaching with your team, you will be looped in to a specific plan of action to continue on your current pace or how to bridge the gap for your desired outcomes.
In 2016, Imtiaz Manji delivered a small workshop to specialists in his Master Study Club. The workshop, entitled Mastering Interdisciplinary Relationships Growth, was focused on developing and expanding the strategy of specialists hiring a “Professional Relationship Director” (PRD) in their practice to support the growth and management of referring doctors. The program was based on an idea first articulated during the Master Study Club meetings around envisioning how specialist practices must adapt to the dental market and their referring doctors by professionalizing their approach to relationship with those doctors. The specialists who participated were already study club leaders.
In July 2017, the second iteration of this workshop with an expanded focus — moving from primarily being focused on introducing the PRD role to a more comprehensive strategic approach for great specialist practices. The primary focus was based on defining referral relationships around the concepts of "inner community" and "outer community," and how the specialist and PRD (with the support of the team) implement a systematic and strategic approach to overall practice growth based on proven strategies. Like 2016, the 2017 workshop defined the PRD role, but with additional clarity, and went deeper into integrating Spear Study Club and Spear Online as the primary driver of "inner community" strategies.
If 2016 was about genesis and initialization with a cooperative group of clients, then 2017 was about producing a strong client-tested program drawing further on clarity developed by the Spear team, as well as implementation success from 2016's participants. That success is substantial—validating the strategic focus of the program and the value of the program for specialists.
In 2018, the program formally launches as the Spear Masters Program and includes a 2.5-day leadership class for the specialist with selected team members from their practice (PRD, plus possibly treatment coordinators, office manager, etc.). Following that, there is a 1.5-day training session in two tracks: one for treatment coordinators and one for the PRD. All of this is supported on an ongoing basis with resources and coaching under a recurring subscription model.
The idea of developing this program was to become more than a study club to specialists. We want to recognize they need growth with their entire referral base, as do we. Internally, our goal is to increase demand for Spear Study Club and Spear Online by defining those as the "inner community" for the specialist, and encourage each specialist to work towards have 20, 30 or more referring doctors in their inner community. Under a subscription model, we will continue to develop the value of this program, its resources and our own specialist "inner community" on par with the influence and value with our existing Faculty Club.
$695 per month
with annual contract.
Space is limited. To be eligible for Masters Program membership, you must be a
Spear Study Club Leader or commit to starting a Spear Study Club within 90 days
of completing a reservation agreement.
Total Value: $31,995Sign Up