Imagine a medical doctor who diagnoses a patient with a life-altering (although not life-threatening) condition. It is a condition he has seen many times. He knows there is a procedure—one he has performed successfully many times—that will address the issue … Read more
177 days ago by Imtiaz Manji 0 Comments
A while ago I posted an article about how it is important to use the right language with patients if you want to evoke the right responses. The words we use are often loaded with connotations, so we want to … Read more
178 days ago by Imtiaz Manji 2 Comments
You get a new patient in the chair (always an exciting time) and you provide a comprehensive examination and diagnosis to the best of your abilities—skills you have spent a lot of time developing, talent that sets you apart from … Read more
186 days ago by Imtiaz Manji 7 Comments
There is a fundamental truth of life in a dental practice, and it’s easy to lose sight of: choice. Delivering comprehensive dentistry means spending a lot of time at the 30,000-foot-level where you can see the big picture. It’s worth … Read more
189 days ago by Imtiaz Manji 0 Comments
When you enter an Apple store you don’t get the hard sell from anyone because they don’t have to. You were probably “sold” on Apple long before you came in. That doesn’t mean they did nothing to help create that … Read more
191 days ago by Imtiaz Manji 1 Comment
It’s easy to say that the national economy is suffering and that people simply aren’t able to accept as much dental care as they used to. That’s true in some cases, but let’s also remember that in any economy there … Read more
207 days ago by Imtiaz Manji 1 Comment
I’m sure you have at least a few patients like this. When they open wide, you see what I call a “museum of dentistry.” From a dentist’s perspective the restorations appear obviously outdated, like cassettes and VHS tapes in an … Read more
220 days ago by Imtiaz Manji 2 Comments
Albert Einstein, who knew a thing or two about knowing things, had this to say about the nature of understanding: “If you can’t explain it simply, you don’t understand it well enough.” I’m always reminded of that line when I … Read more
224 days ago by Imtiaz Manji 1 Comment
In 2008, university researchers tried an experiment on wine drinkers. They provided samples of five Cabernets to test subjects and told them how much each one cost: $5, $10, $35, $45 and $90 per bottle. Not surprisingly, most people found … Read more
226 days ago by Imtiaz Manji 0 Comments
Using a mock-up is a great way to create value for esthetic dentistry. They help to visualize the desired end result in the patient’s mouth; it helps you and the patient see what is possible. There are many different ways … Read more
235 days ago by Jeffrey Bonk 0 Comments
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