A while ago my sister Nadia needed some restorative dental work and I arranged for her to see one of our faculty leaders, Dr. Gary DeWood, whom many of you know. Gary is an outstanding clinician and I have turned to … Read more
Are you offering your patients an opportunity to choose dentistry? During the exam this patient heard about the BIG BLACK FILLINGS in every back tooth. When the assistant gave him the picture and a Sharpie to circle anything he wanted … Read more
When it comes to getting a dental exam you can be sure patients prefer a story to a recital of clinical findings, much of which may be beyond the scope of their understanding. Read more
You have a new patient in the chair. You and your team have done your best to introduce them to the practice in the right way and they seem comfortable and open. You are excited because new patients represent new … Read more
I’m proud to say that I have achieved a good measure of economic success in my life. But I’m even prouder to say that I have achieved that without making economic success the central focus of my life. I always … Read more
Sometimes changes can be hard to see from one hygiene visit to the next. If you have a good record of clinical photos on hand that can clearly show the difference in staining and wear over the course of several years, you can use that visual evidence to make a very powerful and motivating point. Read more
Awhile back, when I wrote about tips for making your discussions with patients stick in their minds, I mentioned how people respond to stories and analogies. Analogies are especially effective any time an expert is talking with a layperson, because … Read more
In a recent post I talked about how the average person looks into a mirror at least five times a day, and how that is an opportunity for you, and the dentistry you can provide, to be in a patient’s … Read more
If you are a hairstylist you get to see your regular clients at least every few weeks. If you’re a shopkeeper—a baker or butcher—there are probably some customers you see almost daily. You learn more about them all the time, … Read more
Imagine a medical doctor who diagnoses a patient with a life-altering (although not life-threatening) condition. It is a condition he has seen many times. He knows there is a procedure—one he has performed successfully many times—that will address the issue … Read more