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Standout

Two Ways to Become a Standout Dentist

The majority of patients believe that most dentists are good—and they’re right. Dentistry as a whole has demonstrated consistently high standards. Most people, regardless of how they may feel about having a root canal, are confident that wherever they go … Read more

43 days ago by 0 Comments
Comp-Adv

A Competitive Advantage for Dentists

Think about all the things that are withdrawn from your account automatically each month: your cell phone payment, cable and Internet service, and so on. That discretionary money is gone before you even see it. Then there are the “one-click” … Read more

51 days ago by 0 Comments
new-and-improved

Two Words That Always Capture Attention

There is a reason that advertisers have for generations been using the phrase “new and improved.” It’s a natural human instinct to be drawn toward things that are out of the ordinary. “New” captures people’s attention. “Improved” justifies their fascination. … Read more

52 days ago by 0 Comments
Hammer

Setting Fees Based on Your Expertise

A high-tech, high-volume power plant suffers a breakdown that grinds everything to a halt. All the engineers and maintenance people on the team do everything they can, but even after extensive investigation they can’t seem to figure out the problem. … Read more

72 days ago by 6 Comments
Lightbulb-moment

The Great Mindset Shift

Every dentist who goes from average to exceptional reaches a point in their training where they undergo a fundamental shift in thinking. When this mindset shift happens, they never look at patients the same way again. In most cases, it … Read more

80 days ago by 1 Comment
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