You will always have some patients who choose to accept nothing more than having you “fix” their most immediate care concerns. But at the same time you’d be surprised how many will commit to ideal care—or at least a higher … Read more
Do you ever find yourself suddenly thinking about a patient you diagnosed several weeks ago—the one who agreed to your plan for a quadrant or smile makeover? Whatever happened to her? Well, she may have said yes to you, but … Read more
For a long time I used to naively reason that I don’t take clinical pictures as often as I should because I need to invest in product “X.” I thought when I have all the necessary armamentarium, I’ll be able … Read more
We sometimes like to think that the people who reach the highest level of success in any field have somehow conquered failure. It seems as if these people have reached a level of mastery where they just keep getting it … Read more
The majority of patients believe that most dentists are good—and they’re right. Dentistry as a whole has demonstrated consistently high standards. Most people, regardless of how they may feel about having a root canal, are confident that wherever they go … Read more
Think about all the things that are withdrawn from your account automatically each month: your cell phone payment, cable and Internet service, and so on. That discretionary money is gone before you even see it. Then there are the “one-click” … Read more
There is a reason that advertisers have for generations been using the phrase “new and improved.” It’s a natural human instinct to be drawn toward things that are out of the ordinary. “New” captures people’s attention. “Improved” justifies their fascination. … Read more
As the cliché goes, pictures are worth a thousand words. Over the years clinicians have incorporated various visual aids in patient communication. Visual demonstration is especially crucial in the context of discussing diagnosis and recommending treatment. The use of an … Read more
Just about every dentist eventually reaches the point in his or her career when it is time to “go deeper to go higher.” In the early stages of a practice’s development, growth usually comes pretty swiftly and steadily. Then you … Read more
A high-tech, high-volume power plant suffers a breakdown that grinds everything to a halt. All the engineers and maintenance people on the team do everything they can, but even after extensive investigation they can’t seem to figure out the problem. … Read more