As a wise person once said, “We more often need to be reminded than instructed.” I thought of that while watching my sons deliver a presentation of Young and Motivated recently. It was the last time they would do it—the … Read more
It’s the common request of patients (and prospective patients) who don’t value dentistry highly: I only want a cleaning. I’ve spoken many times about how you need to build a bridge with this patient to get them to see dentistry—and … Read more
Yesterday, I wrote about the importance of providing a “value tour” of the practice for new patients to feel comfortable and provide a context for them to evaluate your dentistry. A tour of the practice should be conducted with the … Read more
When you have a guest over who is visiting your home for the first time, do you give them a tour of the house? It’s sort of a traditional thing for a host to do, and for a good reason. … Read more
Our friend at Cerec Doctors, Dr. Armen Mirzayan, posted an interesting update on Facebook a while ago about his visit to a doctor’s office: “I walk in and first thing the receptionist says is, ‘Do you have your insurance card?’ … Read more
I received a very gratifying message the other day from a regular reader of these posts. He told me how much he enjoyed using them during his morning huddles with his team. “Our team has always been big on the … Read more
This is where our week-long discussion of value roles ends, and it’s appropriate that we finish with the Provider. This is where all the effort comes together; when the patient has their “open wide” moment and there is nothing left … Read more
When my late wife, Shahinool, was undergoing cancer treatment at the Mayo Clinic we got an up-close look at how their legendary interdisciplinary care works. There were a lot of people involved in Shahinool’s treatment plan—surgeons, various specialists, technicians—some of … Read more
Contrary to popular belief, attracting new patients is not the number one factor in achieving practice growth. The most important factor is keeping the patients you have and having them participate fully; otherwise you’re pouring into a bucket with a … Read more
Have you ever had the pleasure of dealing with a really good hotel Concierge? They seem to be able to anticipate your needs and when they can’t, they ask all the right questions to make an informed recommendation. Read more