I have often said that you need to "love the no" you sometimes get from a patient who turns down treatment. If you are pure in your case presentation it just means you have a chance to learn and grow and discover new ways to present the next time. It is a learning opportunity.
It is easy to forget that when a patient says yes, it can be just as much of a learning opportunity.
When a patient agrees to ideal treatment, it's time to celebrate. It's a success for everyone; you and the team get to deliver care at the highest level and the patient experiences the full benefits of modern dentistry. Everybody wins.
These successes are also a chance to reflect and examine. Just as you would when a patient says no, you should break down the reasons a patient said yes. What was it that you or the team said or did that made the difference? What really connected with the patient? Did something significantly change in the patient's life, such as a raise or promotion, or an upcoming wedding? Was it a seed you planted in their mind long ago and have been nourishing over time? Was it a re-evaluation of their condition you performed, using a new approach you just learned? The answers to these questions will lead you to the ultimate question: How can I can duplicate and scale this success?
Remember that every win is another bold step for the practice, and success is compounded if you take the time to learn from each yes. You find yourself doing more comprehensive presentations more often. One more ideal case acceptance a month becomes two, then three, then four and so on.
This is how phenomenal transformations occur; it starts out little by little with a few more successes here and there. Then when you learn from those successes and build on them, things just take off and before you know it you have launched yourself to the next level. The threshold for basic acceptance in your practice changes and you don't look back.