Why I Blog, And Why You Should Too
To stay in touch. A big part of the joy of blogging for me is the simple social aspect. I have a lot of friends and acquaintances—personal and professional—all over the world, and I would never be able to keep in touch with all of them individually in a consistent way. So I use this site to share my thoughts, offer updates on what I’m doing and to stay connected.
It’s in the nature of dentistry that you will also form a lot of relationships with people you only see once in awhile—sometimes just a couple of times a year for a short visit. Maintaining a blog is a great way to maintain a presence in their minds when you can’t be in touch in person.
To stimulate new thinking. Many of my posts here are about sharing those “a-ha” moments in a way that will jumpstart the curiosity of readers and encourage them to further explore a line of thought. I don’t try to cover a topic in comprehensive detail—this isn’t the place for that. I aim to introduce ideas that dentists can share with their teams or each other, ideas that stimulate thinking and discussion.
For a dentist writing a blog for an audience of patients, you should follow the same strategy. No need for detailed clinical reporting; just find those nuggets of interest and try to present them in a brief and compelling way. You can’t provide all the information you want people to have in a blog, and you shouldn’t try. Sometimes you just need to plant the seed and let the reader’s mind take it from there.
To get people to engage at a deeper level. I have had a number of people remark that they feel they have come to know me through these posts and they make reading these entries part of their daily routine. And when people feel that they know you, they are more inclined to want to engage with you at a deeper level. I’m always delighted when people who are regular readers end up going deeper with us at Spear and exploring more about what we have to offer because they are stimulated by what our contributors discuss here. The blog is way to develop trust and create interest for those who want to go further. You have to earn that level of engagement by making your content meaningful.
In the same way, readers who make it a habit to follow your blog, get to know you better that way, and are interested in the way you present ideas online. These people are naturally going to be more inclined to participate more fully as patients. They are more likely to come in asking the right questions and they are more likely to trust your recommendations.
The digital age has made it easier than ever to get your message out. So if you haven’t launched a blog yet, I encourage you to get started. Who knows, you may get hooked on it the way I have.
Are you blogging right now? If so, please share the link to your blog in the comments. I’d love to see what you’re writing about.