If You Have to Do Something, Do It Right
I have a rule: If there is something that I must do regularly, I want to learn how to do it well and get the most from it. For instance, I know I need to exercise, so I work with a trainer to get the best results for those hours I invest. Not exercising is not an option, so if I’m going to do it I’m going to make sure I do it right.
Here’s an example for dentists: Let’s say you see 20 new patients a month. Considering how many people go through your practice each day that may not sound like a lot, but that means 240 a year. Over the course of 20 years, you are introducing a new patient to the practice 4,800 times. I think anything you do almost 5,000 times is worth learning how to get right. In this case, it means ensuring you are projecting the right clinical and value excellence, and that you are spending the right amount of time getting to know the patient’s profile and getting them engaged at the right level from the start.
As it turns out, if you need help revamping your new patient experience you’ve come to the right place. It just so happens that I have a 24-lesson course on the subject that you can find on our Digital Campus, not to mention an e-book that will be released soon.
But this is a simple and powerful law that applies to just about any recurring commitment in your life: your morning meeting protocol, appointing methods and health habits. Sometimes, because these things make up the routines in our lives, it is easy to overlook how important they are in our ongoing success. If something has earned a spot in your daily life, it should also earn your attention.