Obsess About Your Patients
Jeff Bezos, the founder of Amazon, built a world-dominating retail enterprise from his garage. In those early days he had very limited resources, but he had an extraordinary vision and an incredible sense of purpose. It was a purpose that he says was driven by one simple core principle: Obsess about the customer.
What he meant was that Amazon would pay attention to the competition (you always need to be aware of what others are doing) and they would pay attention to the marketplace (you always need to be aware of the trends that are creating movement), but they would first and foremost focus their attention on the customer.
Every decision and action would always be made within the context of what was best for the customer and their experience. As Bezos understood, good things happen from following that basic premise.
The best dentists in the world think the same way, with the same purity of purpose. They don’t pre-judge based on history, because they know that the best opportunities come from those who have said no before. They don’t pre-judge based on patients’ insurance considerations or what they think they might accept. They just go out and present what they know is best for the patient—every time. These dentists obsess about the patient, and what they can do to help them.
It’s a great professional credo to live by: Act at the highest level, at today’s top standards, in the patient’s best interest, every time and in every way. It’s a philosophy of purity and integrity that will make good things happen.