This is What Makes Your Brand
In business everyone understands how desirable it is to achieve “brand recognition.” But out of all the things people perceive about you and your practice, what specifically goes into forging that important awareness? What really sets you apart?
For instance, as much you want to be in step with the changing world outside and the trends within dentistry, the core of what you do doesn’t change. Dental practices exist to deliver dental care. That is WHAT you do. But it’s not your brand.
There are technologies you can use to amplify or enhance the delivery of care: CAD/CAM, Cone Beam, digital x-rays and so on. That is how TO do it. But it’s not your brand.
Finally, there are the extraordinary things you do—beyond the great clinical care and the spectacular technology—that a patient quickly seizes as being worth their time and attention. The thoroughness of your new patient exam, how your team works together to create the right experience, your well-researched, personalized style of case presentation. This is how YOU do it.
And this is your brand.