Three Components of an Effective Patient Welcome Message
What do you send to a new patient when they have confirmed their first appointment? Personally, I think it’s important to follow-up an initial appointment reservation with a welcome email, and this is what I think should be in it:
1. A personal message from you. It should be brief and welcoming, and it should reinforce the values of the practice. This is your chance to set the tone in your own words for the relationship you’re about to build.
2. Practical and logistical information. Let the patient know what to bring (insurance card, list of medications, etc.), and include tips such as directions and where to park.
3. Links to your online presence. While you have their attention at their computer, make it easy for them to explore more about you. Include links to your website, your YouTube channel where they can see testimonials, where to find you on Facebook and Twitter—do what you can to let patients know that you are part of their online social universe.
And while digital communication is fast and effective, let’s not forget the impact of some good old-fashioned approaches, too. Mail a personally signed card thanking the patient for choosing you and reminding them that you have sent them an email with important information on the practice.
Remember, the goal with any new patient is to expand and develop their mindset as they move through the experience you offer. The right welcome message educates patients and gets that journey started in the right way.