If you are paying for a Yellow Pages ad but you are not talking with patients about Facebook, please tell me: Why are you buying a little paper space to talk to who-knows-who and ignoring the free unlimited opportunity in cyperspace of tapping into the biggest networking and communication phenomena since the telephone?
Who is on Facebook?
• Your patients. And not the just young ones. Recent stats show that the middle-age cohort is the one making the most use of the website–especially women, who are traditionally the decision-makers and recommendation-givers in the home.
• Your patients’ friends. Forget six degrees of separation. Social networking, when employed effectively, puts you one degree away from everyone in every Facebook patients’ social orbit. When you pop up in one of your of patients’ status reports, all their online friends see it. And that’s worth a thousand blind ads.
• You, probably. You’re online and you’re here reading this blog. Chances are you have a Facebook account yourself. But are you using it to bring your patients and their bands of followers into your online sphere of influence?
• Me. You can find my page here. If you’re already a Facebook member, go ahead and “friend” me. If you’re not, sign up now (it’s free and easy) and give me the honor of being your first Facebook friend.
In future posts here, I’ll talk more about specific strategies for growing your network, showcasing your practice, and turning online contacts into in-chair patients. For now, let me just say this: Facebook is here to stay. If you plan to be, too, now is the time to take advantage of this social media powerhouse.
:** I am very thankful to this topic because it really gives useful information *`: