I went to a new dry cleaner last night. A “concierge” cleaner. Didn’t know that until they explained why they were charging me $4.19 to launder my shirts. They showed me how I could pick up my cleaning 24 hours a day with their computerized system, how I would have my own personal microsite for all my web-based cleaning needs and what the difference was between the lesser service they offered and the concierge service.
Now, I am not sure that my armpits can tell the difference if my shirts have been pressed in that area or not and I didn’t realize that I should have new collar stays inserted every time I have my shirts washed and pressed. I also didn’t know that I needed special hangers and packaging to make my laundering experience complete.
Kim, the laundry goddess who shepherded me through the “new client” experience, showed me the entire store, explained how things worked, took my email address in the event any questions arose and then introduced me to my “personal presser” Beatriz who told me that if anything was ever amiss with one of my shirts that I should call her on her private line to discuss it.
Do I need $4.19 laundry service to look my best? Unequivocally NO!!
But I left my shirts there.
If you are going to do only one thing, then do it better than everyone else!
Love it !!!!